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نقشههای اکوسیستم
Digital banking teams should use customer journey and ecosystem maps as a unifying methodology that will help them prioritize and build great digital and cross-touchpoint customer experiences.
Standardize Your Digital Design And Delivery Process With Customer And ecosystem maps Customer journey and ecosystem maps will help digital teams design, develop, and deliver a digital banking strategy that is customer-centric, aligned with ongoing business and technology initiatives, and reflective of existing capabilities.
› ecosystem maps to identify the role of people, processes, and systems.
Ecosystem maps visualize and connect the elements of a firm's people, process, technology, and underlying data to what customers see and experience.12 they are particularly important in digital transformation, as many banking experiences depend on multiple systems like core banking systems, payment systems, CrM and content management, and data belonging to both the bank itself and external partners.
Ecosystem maps help digital teams anticipate and start working out how to resolve potential integration challenges.
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